Despite industry challenges, one in five adults worldwide currently uses tobacco, a significant decline from the one in three recorded in 2000, according to the World Health Organisation.
While cigarette smoking remains the most prevalent form of tobacco use globally, the WHO in its latest tobacco trends report highlights the harmful impact of other products such as cigars, water pipe tobacco (hookah), and smokeless tobacco. WHO emphasizes the urgency of addressing the entire spectrum to effectively combat the tobacco epidemic.
TOBACCO EPIDEMIC’S ALARMING TOLL
Characterizing the tobacco epidemic as one of the most substantial public health threats, WHO notes that it claims over eight million lives annually. While more than seven million deaths result from direct tobacco use, an additional 1.3 million non-smokers succumb to the effects of second-hand smoke. The urgent need for global action remains paramount.
GLOBAL SUCCESS STORIES: MPOWER INITIATIVE
Despite challenges, WHO highlights success stories from countries implementing the MPOWER initiative. Brazil and the Netherlands showcase positive outcomes, with a relative reduction of 35% and nearing the 30% target, respectively, since 2010. MPOWER focuses on key control measures, including protection, advertising bans, tax increases, and cessation support.
PROFIT VS. PUBLIC HEALTH: WHO DIRECTOR’S WARNING
Dr. Ruediger Krech, Director of WHO’s Department of Health Promotion, commends the progress made while cautioning against industry tactics. He criticizes the tobacco industry for prioritizing profits over lives and urges continued vigilance. The industry’s manipulation of health policies demands persistent efforts to counteract misinformation.
PREVALENCE BY REGION: SOUTHEAST ASIA LEADS, EUROPE SEES CHALLENGES
Southeast Asia currently holds the highest tobacco use rate at 26.5%, with Europe closely following at 25.3%. WHO notes a concerning trend in Europe, where its use rates among women are more than double the global average, and reductions lag behind other regions.
ON TRACK BUT FALLING SHORT: GLOBAL REDUCTION GOALS
While the world is on track to achieve a 25% relative reduction in tobacco use by 2025, WHO emphasizes the shortfall from the voluntary global goal of 30% reduction from the 2010 baseline. Only 56 countries are projected to reach this goal, underscoring the need for intensified efforts worldwide.
ONGOING CHALLENGES: INDUSTRY’S DECEPTIVE TACTICS
WHO raises concerns about the industry’s deceptive tactics, including manipulation through front groups, sponsored events, and biased research. The industry’s interference in health policies persists, demanding unwavering commitment from countries to counteract misinformation.
YOUTH CONCERNS: E-CIGARETTES AND EMERGING TRENDS
The report highlights ongoing challenges, including the use of tobacco and nicotine products among children aged 13 to 15, with e-cigarettes gaining prominence. WHO stresses the importance of addressing emerging trends to safeguard the health of the younger generation.
As the global fight against it continues, WHO’s report signals progress but underscores the need for sustained efforts. Success stories, ongoing challenges, and industry interference underscore the complexity of the battle against the tobacco epidemic. The global community must remain vigilant to protect public health and future generations.
