In the wake of a transformative 2023, global anticipations navigate a spectrum of optimism and concerns, shaping expectations for the coming year. The Ipsos Predictions survey unravels a myriad of insights, weaving together key takeaways across diverse realms.
GLOBAL ANTICIPATIONS; TRANSITIONING FROM 2023: A YEAR OF FLUX
As we bid farewell to 2023, a year characterized by the ebbing importance of COVID-19 and a shift in global focus, the world reflects on a mixed bag of challenges and triumphs. The World Health Organization (WHO) marked a significant milestone by officially ending the global health emergency in May, signifying a downturn in the pandemic’s impact.
However, geopolitical tensions surged, with Russia’s unyielding invasion of Ukraine casting shadows of uncertainty. Simultaneously, the Israeli-Palestinian conflict further fuelled the global atmosphere of unpredictability.
ENVIRONMENTAL VOLATILITY AND TECHNOLOGICAL LEAPS IN 2023
Weather patterns grew increasingly erratic, manifesting in rising temperatures and a surge in natural disasters. Turkey, Syria, Morocco, and Afghanistan bore the brunt of these unpredictable calamities, serving as stark reminders of the looming environmental crisis.
Amidst these challenges, the realm of technology witnessed dramatic shifts. OpenAI played a pivotal role in reshaping perceptions of artificial intelligence (AI), sparking paradigm shifts in technology interactions across 34 countries.
GLOBAL ANTICIPAGTIONS; ECONOMIC OUTLOOK AND SENTIMENTS: 2024 AND BEYOND
The survey illuminates a nuanced perspective on the global economic landscape. Anticipation for a stronger economy in 2024 gains traction, echoing signs of recovery from the pandemic’s economic fallout. Optimism resonates particularly in emerging markets like Indonesia, India, and China.
Yet, concerns about inflation and interest rates persist, with 70% foreseeing higher rates in 2024. Notably, public sentiment reflects a cautious optimism, with a slight decrease in concerns compared to the previous year.
AI, SOCIAL MEDIA, AND EVOLVING WORK DYNAMICS
In the tech landscape, the public grapples with the dual nature of AI—56% foreseeing positive changes, while 64% express worries about job losses. The global community remains divided on the impact of social media, with 41% expecting to reduce usage, signalling a growing awareness of its potential impact on mental health.
On the professional front, the hybrid work era faces uncertainty, with 59% anticipating a return to office work, hinting at a potential shift from the prevailing remote work trends.
ANTICIPATING 2024: CLIMATE, SOCIETY, AND SHIFTING NORMS
As the spectre of climate change looms large, global concerns intensify. An overwhelming 81% expect a surge in average global temperatures, reflecting heightened anxiety over climate emergencies. This awareness extends to government action, with 55% anticipating more stringent carbon emission targets in 2024.
In the societal landscape, immigration becomes a focal point, with 71% expecting an increase, possibly influenced by geopolitical events. Work dynamics undergo scrutiny, with a majority (59%) foreseeing a resurgence of office-centric work, raising questions about the future of hybrid models.
EMBRACING THE UNKNOWN: 2024 AND BEYOND
As the world stands at the threshold of 2024, a global community shaped by the echoes of the past year’s challenges and triumphs braces for the unknown. The Ipsos Predictions survey captures the diverse threads of anticipation, weaving a narrative of hope, concerns, and the ever-evolving tapestry of our collective future.
