In a grand unveiling to kickstart 2024, Mercedes-Benz has rolled out the facelifted version of its flagship luxury SUV, the GLS, in India. Priced attractively between ₹1.32 crore and ₹1.37 crore (ex-showroom), the GLS takes the spotlight as a pivotal model, touted as the most successful large luxury SUV in the country. This launch signifies Mercedes-Benz’s commitment to maintaining its leadership in the Indian luxury car market, setting the stage for a year of automotive excellence.
REVVING UP EXCELLENCE: MERCEDES-BENZ ELEVATES LUXURY WITH GLS FACELIFT LAUNCH
Marking a luxurious beginning to the new year, the auto giants introduces the facelifted GLS to the discerning Indian market. With strategic pricing, this updated model aims to not only capture hearts but also solidify the brand’s prominence in the competitive luxury SUV segment.
DRIVING SUCCESS: GLS EMERGES AS THE MOST SUCCESSFUL LARGE LUXURY SUV
The GLS, with its impeccable track record, asserts its dominance as the unrivaled leader among large luxury SUVs in India. This launch reaffirms Mercedes-Benz’s unwavering commitment to delivering top-tier vehicles that redefine luxury and performance.
2023 TRIUMPHS AND 2024 ASPIRATIONS: MERCEDES-BENZ’S DYNAMIC STRATEGY
Reflecting on the triumphs of 2023, where Mercedes-Benz introduced a diverse lineup, including the GLE SUV, AMG C43, and electric cars, the German automotive giant gears up for a dynamic 2024. With plans to launch over 12 models, including three electric cars, Mercedes-Benz aligns itself with the global shift toward sustainable and innovative mobility solutions.
TOP-END FOCUS: CATERING TO THE SOARING DEMAND FOR LUXURY CARS IN INDIA
Acknowledging the escalating demand for high-end luxury cars in India, Mercedes-Benz strategically emphasizes bringing more top-end models to the market. While specific details remain undisclosed, the brand’s commitment to introducing at least 50% top-end variants reflects its dedication to meeting the evolving preferences of Indian luxury car enthusiasts.
INVESTMENT AND EXPANSION
To fortify its position in the burgeoning Indian market, Mercedes-Benz pledges a substantial investment of at least ₹200 crore. This investment will be directed towards enhancing production capacity at the India plant, unveiling new products, and incorporating cutting-edge technologies. The brand also envisions expanding its retail footprint in 10 additional cities and establishing 20 new workshops across India in 2024.
As the GLS facelift takes center stage, Mercedes-Benz proudly boasts the largest portfolio of luxury cars in India, currently offering an impressive 24 models. With over 1.85 lakh cars sold in the country, including more than 80,000 connected cars, Mercedes-Benz continues to carve a niche for itself in the dynamic and evolving Indian automotive landscape.
