The global gaming industry is emerging strongly from its post-pandemic slowdown. Boston Consulting Group (BCG) forecasts a 6% annual growth rate from 2026 to 2030. This growth will push global gaming revenue to an estimated $350 billion by 2030. What factors are driving this revival?
A recent survey of around 3,000 gamers reveals that 55% of them increased playtime in the last six months. Interestingly, adult gamers now play longer, with 40% of baby boomers and over 50% of Generation X dedicating five or more hours weekly to gaming. Many are also introducing their children to gaming early, with 44% reporting their kids start by age five.
Gamers Feel the Economic Pinch
Despite the enthusiasm, economic pressures concern many players. Nearly half (49%) wait for discounts before buying games, while 31% skip purchases if prices rise. Does this mean the industry will need to rethink pricing strategies to sustain growth?
Four Trends Driving Industry Innovation
BCG’s report titled Video Gaming Report 2026: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth highlights four key trends set to shape gaming’s future.
1. GenAI Sparks a Wave of Innovation
Around 7,300 games now incorporate AI, with about 20% of titles released in Q3 2025 using it. Approximately half of game studios integrate AI, leveraging it to improve coding, automate testing, and create adaptive gameplay. However, developers worry about potential player resistance to AI-driven content.
2. User-Generated Content (UGC): The Creator Economy Expands
UGC is booming, with payouts from two top games expected to reach $1.5 billion in 2025. While 40% of gamers consume more UGC, only 10-15% create content themselves. Streamers wield strong influence—55% of gamers say they would try new games their favorite creators endorse.
3. Cloud Gaming Moves Toward Mainstream Adoption
Though 60% of players have tried cloud gaming and 80% rate it positively, only 27% use it regularly. Yet cloud gaming revenue is projected to soar from $1.4 billion in 2025 to $18.3 billion by 2030. Player numbers will also surpass 50 million, signaling a major shift in how games are accessed.
4. Distribution Revolution: App Stores Open New Frontiers
Regulatory changes enable developers to distribute and monetize games via alternative app stores. Mobile in-app purchases are predicted to reach $130 billion in 2025, nearly half of global gaming revenue. Already, one-third of adults and 40% of teens have bought games from developer-owned web app stores.
Q&A: Decoding the Next Era of Gaming Growth
Q: How will AI reshape gaming experiences?
A: AI will enable games to dynamically adjust to player behavior, enhancing immersion and personalization. It also streamlines development by automating routine tasks.
Q: Why is cloud gaming important?
A: Cloud gaming removes hardware barriers, letting users play high-end games on any device, boosting accessibility and convenience.
Q: What role do streamers play?
A: Streamers influence player preferences and can drive adoption of new games, creating vibrant communities and promoting UGC.
Frequently Asked Questions (FAQ)
Q1: What is driving the growth of the gaming industry post-pandemic?
A1: Increased playtime among adults and the rise of new technologies like AI, cloud gaming, and UGC are fueling growth.
Q2: Are baby boomers and older adults actively gaming?
A2: Yes, over 40% of baby boomers play for five or more hours weekly, showing gaming’s broad appeal across ages.
Q3: How is economic pressure affecting gamers’ spending?
A3: Nearly half of gamers wait for sales before buying, and 31% avoid purchases if prices rise, impacting developers’ pricing strategies.
Q4: What is user-generated content in gaming?
A4: UGC includes game mods, custom levels, and in-game creations made by players, helping expand game worlds and communities.
Q5: How will app store changes affect gaming?
A5: Developers now have more distribution options, potentially lowering fees and increasing innovation opportunities.
