The temple city of Ayodhya is witnessing an unprecedented surge in pilgrims and tourists, creating a bustling atmosphere even before the much-anticipated consecration of the Ram temple at the Ramjanmabhoomi. Since the commencement of temple construction in August 2020, the influx of visitors has been on a steady rise, marking a remarkable shift in Ayodhya’s tourism landscape.
According to the latest figures from the UP Tourism Department, the year 2021 saw 3.25 lakh tourists, a number that witnessed a staggering 85-fold increase in 2022, reaching 2.39 crores. Though the official statistics for 2023 are pending, early estimations suggest a further surge, potentially crossing 3.5 crores. Anticipation is high that after the consecration of the Ram Lalla, the footfall could surpass one lakh pilgrims daily.
2017 to 2019
In the period between 2017 and 2019, Ayodhya welcomed around 2 to 3 lakh pilgrims and tourists annually. However, the figures took a dip in 2020, reaching 1.70 lakh due to the impact of the Covid-19 pandemic. The recent boom, especially in the wake of the Pran Pratistha of the temple, has generated considerable enthusiasm across the nation, translating into an anticipated additional business of Rs 50,000 crore.
DARSHAN
The Ram Mandir Committee has diligently prepared for the surge, ensuring that 70,000 devotees can have darshan daily. This strategic move not only facilitates a seamless pilgrimage experience but also underlines Ayodhya’s potential as a major tourism destination for both the country and the world.
From a broader economic perspective, Ayodhya’s newfound prominence in the tourism sector is poised to significantly boost the local economy. Experts suggest that implementing a model akin to South Indian temples will be crucial in ensuring a smooth and hassle-free experience for devotees. As Ayodhya transforms into a major pilgrimage and tourism hub, its impact on the regional economy and cultural landscape is expected to be profound.
