Around 50% of Russian adults support the war in Ukraine, according to a recent study led by University of Kent psychologists. This support stems less from aggressive motives or aspirations to control Ukraine. It serves more as a signal of loyalty to Russian President Vladimir Putin and his administration. Researchers found no evidence of a desire to dominate Ukraine. They also found no evidence supporting retaliation against perceived threats from the neighboring nation.
The study was published in the European Journal of Social Psychology. It adds new insights into the motivations that drive Russian support for the conflict.
EXAMINING LOYALTY AND PSYCHOLOGICAL MOTIVATIONS IN RUSSIAN WAR SUPPORT
Psychologists from the University of Kent’s Psychology and Public Policy Research Unit analyzed data. They used three extensive samples of Russian adults that were demographically varied. Dr. Robin Wollast, a Postdoctoral Research Associate, led the investigation. He discussed the complex psychological factors that underpin Russian support for the war.
“Many Russians indeed support the Ukraine invasion,” Dr. Wollast noted. “Yet, the reasons were not entirely clear. Through this study, we identified multiple motivations, including Russian identification, nationalism, group efficacy, and collective narcissism.”
ROLE OF MISINFORMATION IN SHAPING PUBLIC OPINION
A significant element the study uncovered is the impact of misinformation on Russian support for the Ukraine war. Misleading narratives and exaggerated claims have permeated Russian media, potentially shaping public opinion. This includes distorted ideas. One such distorted idea is the assertion that “The Ukrainian government is controlled by Nazis.” The study references this concept as a major predictor of support.
Misinformation acts as a catalyst, reinforcing public support for Putin’s agenda. Through disinformation, Russians are given reasons to view the Ukraine war as a defensive measure. They see it as aligning with the loyalty that many feel towards their leader.
NATIONAL IDENTITY, GROUP EFFICACY, AND COLLECTIVE NARCISSISM FUEL WAR SUPPORT
The researchers identified several core psychological motivations that influence Russian public opinion on the war. These include:
- National Identity: A sense of belonging and pride in Russian heritage may enhance support for military actions. These actions are viewed as protecting national interests.
- Group Efficacy: Belief in the Russian state’s and military’s capability to achieve their goals. This belief reinforces confidence in the intervention’s purpose.
- Collective Narcissism: A national belief in Russia’s superiority emerges as a driver of war support. The idea of a unique mission on the global stage also contributes to this support.
Dr. Wollast’s team suggests that these factors create a powerful loyalty dynamic. This dynamic binds many Russian citizens to their leader’s agenda.
FUTURE RESEARCH DIRECTIONS: UNDERSTANDING MISINFORMATION’S INFLUENCE
Dr. Wollast emphasized the need for continued research to explore the role misinformation plays in influencing public opinion and loyalty. “Different motivational traits behind their support have brought these findings to light,” he noted. “It was particularly interesting to see misinformation’s effect on support for the war. This aspect warrants further study.”
KEY INSIGHTS AND IMPLICATIONS OF THE STUDY
The findings of this study reveal a complex web of motivations. Russian support for the Ukraine conflict is multifaceted. It extends beyond the simplistic narratives of aggression or conquest. The role of loyalty, underpinned by nationalistic feelings and reinforced through disinformation, emerges as a central theme.
The study’s insights suggest that shifting public opinion in Russia may require addressing these deep-seated psychological factors and countering misinformation. For Western analysts and policymakers, understanding these motivations could prove essential. They need to develop strategies that tackle not only the political dimensions but also the psychological underpinnings of the conflict.






































