Weddings have a new destination now – Internet

Indians are known for big fat weddings and destination weddings. But lockdown has given a new destination for weddings: internet. So, it is time for leaner and intimate weddings after this corona time.

Forget about the big fat weddings like that of Isha Ambani-Anand Piramal (724 crore) or that of Sushanto Roy-Seemanto Roy (Rs 552 crore). Or the rich families and the celebrities arranging chartered flights to Jaipur or Italy for destination weddings.

Now, the new trend is virtual weddings around the world. Besides, the days will also see leaner weddings, even if we cross the lockdown period. Now the tools like Tik Tok and Zoom are playing host to new weddings.

The Indian wedding market is estimated to be $50 billion according to a report by KPMG released in 2017. But this time, 80 % of destination weddings have been postponed, as the new reports.

What is emerging is the virtual wedding, with guests attending the function through internet and food delivered to them in packets. The wedding under the new restrictions are intimate affairs. Innovations are taking places with wedding planners setting up virtual wedding studios to beam the function.

A report said, New York is planning to allow couples to obtain marriage licenses remotely and authorizing clerks to perform virtual weddings. The entire process can now be done online, New York City officials announced.

The Singapore Parliament will discuss the possibility of allowing weddings to take place online, with caveats about ensuring both bride and groom are physically in Singapore, among other restrictions.


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