Two-thirds of urban Indians for online shopping in the future 

Despite All Restrictions, e-Commerce Increased

With Covid 19 restrictions and people staying indoors for a longer time, two third of the Indians kin the urban region are for utilising online shopping or delivery services even after the pandemic is over. In a latest survey “International FMCG/CPG Report 2021; Consumer Goods in Crisis’, the YouGov said that 67 per cent of the people have plans for online shopping and delivery services in the future.

The survey sheds light on attitude of the consumers towards fast moving/consumer packaged goods across 17 global markets.


In the survey, they found that four in five urban Indians claim their shopping habits changed a lot due to the Covid 19 pandemic. The YouGov said that online shopping either through online clicks/collect services or through delivery was popular as like in-store purchases.


The survey notes that consumers preferred more of online delivery than click/collect services. The survey notes that while 50 per cent of the people chose delivery option through online and only 13 per cent picked the groceries. The Survey points out that the fear of going to crowded places.

Two-thirds of urban Indians for online shopping in the future

Meanwhile, three in five consumers across all markets supported local businesses and local products once the pandemic subsided.  Apart from shopping behaviour, the Covid pandemic also led to changes in FMCG category consumption, the survey said. .


The report said that 66 per cent of the people in India increased their consumption of fruits and vegetables. Meanwhile, the survey noted that only eight per cent decreased it. It found that Indians in the urban region ate more dairy items (53 per cent) while consumption of chilled ready meals remained static. The YouGov analyse found that intake of frozen foods reduced to a third (32 per cent). Meanwhile, more people ate bakery goods (33 percent) and food cupboard items (34 per cent).

The Survey noted that alcohol consumption increased urban Indians (29 percent). Another consumer product that suffered during the pandemic was cosmetics. Thirty two per cent of the consumers the world over said that they bought less cosmetic products. About 36 per cent said that they purchased less of personal care/cosmetics products.

Meanwhile, the report said that home cleaning products performed fairly well in India. About 70 per cent of the surveyed people said that they bought more cleaning products during the Covid 19 pandemic.



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