Scholastic India today conducted a pan-India campaign to promote reading among the underprivileged children by reaching out to multiple NGOs across various cities on the occasion of Children’s’ Day.
They hosted storytelling sessions in sixteen NGOs across the country and donated books to underprivileged kids.
“Scholastic has a rich tradition of giving back to society through its various book donation drives across the world. We are extremely happy to be partnering with NGOs and interest groups that work in the field of literacy and reading,” said Shantanu Duttagupta, Publisher.
The goal is to empower youths and minorities for quality learning, higher academic performance, and professional development and reduce school drop-outs due to lack of resources. Scholastic has successfully implemented several CSR initiatives and projects to further learning and quality education. To promote reading and its benefits, Scholastic India also conducted a social media campaign with the hashtag, #letsreadforchange in hopes of reaching a wider reach and more visibility.
”We tend to overlook the importance of books and how much difference they make in a child’s life. We want to change that. We want to sow the seed at the earliest stage. We want to make a difference.” said Neeraj Jain, Managing Director.
Scholastic India donated over 100 books to each NGO and covered sixteen NGOs across multiple cities in the country under this initiative. To name a few, Brave Hearts from Kolkata, Sarthak foundation from Lucknow, Youngistan Foundation from Hyderabad, Kutumb from Delhi, Christel House from Raipur are a few NGO’s where these sessions were conducted.