From shops to shops, it is the biggest sale season of the year during Diwali, especially in the North India. The jewellers are not behind, with almost all leading chains have flooded the market with offers, specially riding on the price fall.
“Customers are our real strength. We have introduced the special discounts and prizes so that even our very ordinary customers can fulfill the dream and purchase their favourite jewelleries on such festive occasions like Diwali,” said Malabar Group Chairman M P Ahammed said in a release. “Our commitment is always to ensure the value for money for the customer, and this is made possible through the transparent and ethical trade practices, latest technical know-how and the high standards of quality,” he added.
Senco Gold and Diamonds, one of the leading jewellery retail chains based out of Kolkata, announced a mega Diwali offer ‘Dhanteras Dhanvriddhi Festival’. Customers can avail huge benefits including an assured gift on purchase of Gold and Platinum jewelleries until October 31, 2019.
Tanishq, the flagship brand of Titan Co., has cut the making chargers by 25% for and a similar amount of discount was announced on the value of diamond jewelry. The charges vary across stores and can contribute as much as 10% to the total cost of an ornament. The company is also giving jewelry to winners of a social media competition.