As Valentine’s Day passed, couples around the world reaffirm their love through heartfelt gifts and messages. But behind the celebrations lies a deeper story about how people feel about love and relationships globally. According to the Ipsos Love Life Satisfaction 2025 survey, conducted across 30 countries, Indians rank among the least satisfied with their love life. They have a satisfaction index score of 63%. This stands in stark contrast to nations like Colombia, Thailand, and Mexico, where satisfaction levels are much higher.
The LoveLife Satisfaction Index measures satisfaction across three key parameters: love, romance/sex life, and relationships. The survey conducted by Ipsos involved 23,765 adults globally, including a significant sample of 2,200 individuals from India. Global attitudes to love and relationships vary. The study provides a revealing glimpse into how satisfaction with lovelife differs by culture. It also varies by income and personal relationships.
COUNTRIES WITH HIGH LOVE LIFE SATISFACTION
- Colombia – 82%
- Thailand – 81%
- Mexico – 81%
- Indonesia – 81%
- Malaysia – 79%
- Chile – 79%
- Netherlands – 79%
- Peru – 79%
These countries scored high on the index, with Colombia topping the list. Latin American and Southeast Asian nations particularly showed strong satisfaction with love and relationships.
COUNTRIES WITH LOW SATISFACTION
- India – 63%
- South Korea – 59%
- Japan – 56%
On the other hand, India, South Korea, and Japan ranked at the bottom of the index. Indians expressed particular dissatisfaction with their romantic and sex life.
THE REALITY BEHIND THE NUMBERS
In India, family dynamics and societal pressures may be factors contributing to the low satisfaction scores. As Ashwini Sirsikar, Group Service Line Leader at Ipsos, notes, “Indians largely live in joint families. Those in nuclear families have familial responsibilities, work pressures, and career expectations. Societal expectations also leave less time for romance, physical intimacy, and lovelife.”
WHAT’S CONTRIBUTING TO LOVELIFE SATISFACTION?
- Feeling Loved vs. Romantic Satisfaction: While 64% of Indians feel loved, only 57% reported satisfaction with their romantic or sex life. Interestingly, a higher number of Indians (67%) are satisfied with the relationship shared with their spouse.
- Income Correlation: Satisfaction with lovelife and sex life appears to be strongly linked to income. High-income earners were significantly more likely to feel loved and satisfied with their romantic lives. The survey revealed that 83% of high-income earners were satisfied with the love in their life. In comparison, 69% of low-income earners were satisfied.
GENDER, AGE, AND CULTURAL DIFFERENCES
While Brazil, South Korea, and India showed interesting patterns, their satisfaction in relationships was lower than in romantic lives. The study indicates that culture and economic status are key factors shaping perceptions of love life. Countries with more relaxed attitudes towards love and intimacy, like those in Latin America, scored higher in satisfaction. In contrast, more structured societies with stronger family expectations, such as India, Japan, and South Korea, showed lower levels of satisfaction.
