The captivating video song “Shubha Mangalyam” by Indian-American singer Vidya Vox has taken the internet by storm, garnering over one million views on YouTube. This three-language romantic track, featuring lyrics in English, Hindi, and Malayalam, beautifully portrays a non-Malayali couple celebrating their wedding in Kerala, the enchanting southern state of India.
With its unique fusion of western pop and Indian classical music, the song was created in collaboration with Kerala Tourism, showcasing the state’s irresistible appeal as a perfect destination for marriages and honeymoons.
A MESMERIZING JOURNEY
In the enchanting three-and-a-half-minute video, viewers witness the couple immersed in the picturesque charm of Kerala’s scenic landscapes. From the serene backwaters of Alappuzha to the lush hills of Wagamon and the stunning Marari beach, each frame captures the beauty of the state, leaving the audience in awe of its natural splendour.
GLOBAL APPEAL AND RESOUNDING SUCCESS
The response to “Shubha Mangalyam” has been overwhelmingly positive, resonating with audiences around the world. With its catchy melody and spectacular visuals, the video has surpassed ten lakh views on YouTube within just two months. Comments from viewers express admiration for Kerala’s breathtaking beauty and acknowledge it as a perfect wedding destination.
PROMOTING KERALA’S CHARMS
Beyond YouTube, the video has gained popularity on various social media platforms like Face book, Instagram, and Twitter, further promoting Kerala’s allure to a global audience. It serves as a powerful tool in showcasing the state’s awesome charm, attracting travellers and couples seeking an unforgettable wedding experience.
RECOGNITION AND ACCOLADES
The release of “Shubha Mangalyam” video comes on the heels of Kerala being declared the best wedding destination by Travel + Leisure India & South Asia magazine. Based on a poll conducted among readers from various tourist destinations in India, this recognition further solidifies Kerala’s reputation as a top choice for weddings.
KERALA TOURISM’S INITIATIVE
Kerala Tourism’s efforts to promote the state as a preferred tourism and wedding destination have been commendable. Their publicity campaigns at airports and on social media have significantly contributed to the rising trend of choosing Kerala for weddings, making it a cherished and sought-after location for couples worldwide.
Vidya Vox’s mesmerizing video song “Shubha Mangalyam” has undeniably captured the hearts of millions, celebrating the splendour of Kerala as a dream wedding destination. With its global appeal and recognition, the song continues to inspire couples and travellers to explore the enchanting beauty of ‘God’s Own Country.’ Thanks to the perfect harmony between music and visuals, the allure of Kerala as an ideal marriage and honeymoon destination reaches new heights, making it a cherished choice for unforgettable celebrations of love.