In a bid to address the alarming issue of fake drugs in the market and for giving consumers the power to verify the authenticity of their medications effortlessly, India has introduced QR Codes to Verify Medicine Authenticity on the top 300 medicine brands.
HOW QR CODES WILL SAFEGUARD PUBLIC HEALTH
With the implementation of QR codes on medicine packaging, consumers can now swiftly check for the authenticity of popular drug brands. This initiative comes as a solution to the persistent issue of sub-standard and fake drugs in the market.
GOVERNMENT’S EFFORTS TO TACKLE COUNTERFEIT DRUGS
The Department of Pharmaceuticals, in collaboration with the Central Drugs Standard Control Organisation (CDSCO), takes proactive measures to eliminate counterfeit medicines. By leveraging QR codes, India aims to significantly reduce the presence of fake drugs in the country, which was estimated to be around 35% of global counterfeit drug sales.
A SIGFNIFICANT STEP
With this move, India takes a significant step towards enhancing consumer trust and reducing the prevalence of sub-standard medications. As consumers gain quick access to vital information through QR code scans, they can make informed decisions about their health and well-being. The broader implication of this measure may potentially lead to a considerable reduction in the distribution and sale of fake medicines, safeguarding the health of millions of individuals across the nation. As the program progresses, monitoring the efficacy and impact of QR codes on the pharmaceutical industry will be crucial to gauge the success of this innovative approach.
QR CODE IMPLEMENTATION AND ITS COMPREHENSIVE BENEFITS
The mandate to include QR codes on the top-selling 300 drug brands encompasses a wide range of medications, such as antibiotics, cardiac drugs, painkillers, anti-diabetics, and anti-allergic medicines. By scanning the QR code, consumers gain access to vital information, including product identification code, drug name, manufacturer details, batch number, manufacturing and expiry dates, and license number.
SIMPLIFYING AUTHENTICATION PROCESS WITH USER-FRIENDLY QR CODES
No need to download additional applications – verifying medicine authenticity is as easy as scanning a restaurant menu. If the scanned QR code fails to display accurate details or shows any discrepancies, consumers can promptly report the issue to the manufacturer using the provided email ID or customer care number.
The introduction of QR codes to combat counterfeit medicines in India is a game-changer for public health and safety. The initiative addresses the alarming issue of fake drugs in the market, giving consumers the power to verify the authenticity of their medications effortlessly. By implementing QR codes on the top-selling 300 medicine brands, the government aims to track and trace the entire supply chain of each pill, ensuring transparency and reliability.