The Los Angeles, the seat of Hollywood, is all out to welcome more Indian tourists. The tourism authorities have launched many new initiatives to further cash on the growing interest among the Indians who still make one of the top five markets for Los Angeles.
The trigger for more attention towards Indian tourists is the potential growth in the number of Indian arrivals. This year, around 136,000 Indians are expected to visit the land of Hollywood, making growth rate of 4.4 % over 2018. Last year, India had the fourth-highest growth rate of inbound travellers to L.A. among all international markets, behind Brazil, Italy, and Spain. Los Angeles tourism authorities are expecting that the growth rate would peak by 2020, making India the number one market.
The Hollywood connection has created a high brand awareness for Los Angeles in India and the authorities are now trying to further engage the local influencers to woo more Indians.