How many Indians are happy now a day? A survey by marketing giants IPSOSin their latest study shows that only one in two Indians claimed to be happy.
The Ipsos Happiness Monitor inaugural monthly pan India report said that people in the Western region were more happy scoring 62 per cent in the index. Then comes North India (56 per cent), Southern India (40 per cent) and Eastern India (35 per cent). The IPSOS also said that those from SEC A households (55 per cent), students (60 per cent) and unemployed (60 per cent) were happier than those from SEC B & C (49 per cent), homemakers (49 per cent) or retired (47 per cent).
The survey looked into happiness related to health, financial, personal relationships, social circle and national and global factors. In the survey, IPOS said that health was seen to be a major positive contributing factor to happiness, likewise for family, friends and neighbours. This was also the same to some extent for homemakers and retired folks. Financial condition was seen to be a major demotivating factor to happiness and increasing stress levels.
On the findings, Group Service Line Leader, Public Affairs, Corporate Reputation, Ipsos India, ParijatChakrabortysaid, “Ipsos Happiness Monitor on a monthly basis captures happiness levels not at a superficial level but is an all-encompassing measurement covering personal determinants and macro factors. Because we felt happiness was not about instant gratification and at the surface but was manifesting in every aspect of one’s life. Some of the key areas captured included, health, economic conditions, family, friends circle, neighbours, situation in the country and situation in the world, which were seen to be impacting happiness levels.”
The IPSOS index showed that One in two citizens said they were happy with their health. Older citizens (45+) were comparatively less happy (44 per cent); tier 1 citizens were happier about their health (67 per cent) vis-à-vis tier 3 citizens (38v). Unemployed (65 per cent) and students (63 per cent), were happier about their health than full time parents/ homemakers (40 per cent) and retired people (42 per cent).
HAPPY; Economic & Financial Conditions
With respect to financial conditions, only one in three people (32 per cent) participated in the poll were happy. Self-employed (49 per cent), unemployed (45 per cent), tier 1 citizens (40 per cent) and citizens from west India (42 per cent) and from SEC A households (44 per cent) were happier about their economic and financial conditions.
At least 2 in 3 citizens polled said they were happy with their family. Similar trend was seen across all target groups and gender.
Those from tier 1 towns (78 per cent), west (78 per cent) and north India (73 per cent) were happiest with their family. Full time parents/ homemakers (56 per cent) and self-employed (58 per cent) were less happy with their family.
HAPPY; FRIENDS CIRCLE
The IPSOS said that one in two persons or 48 per cent of the people surveyed people said they are happy with their friends circle. Those from SEC A households (53%) were happier than those from SEC C homes (42%). Students (60%) were happier with their friends circle than full time parents/ homemakers (39%) and retired people (33%). Citizens from the west of India (65%) were happiest with their friends circle versus those from east (36%), south (38%) and north (49%).
Overall, 44% said they are happy with their neighbours. Full time parents/ homemakers were least happy with their neighbours (35%); those in the metros (37%) were less happy with their neighbours than those living in tier 1 towns (58%). Those in south (29%) and east (32%) were less happy with their neighbours than those in west (56%) and north (51%) India.
SITUATION IN THE COUNTRY
Only 1 in 3 citizens (34%) say the situation in the country is making them happy. Barring self employed (46%), citizens from west India (42%) and north India (41%), for the rest of target groups, situation in the country is less contributing factor to happiness.
HAPPY; SITUATION IN THE WORLD
Only 3 in 10 (31%) are happy with the situation in the world. Some target groups were less unhappy with the situation of the world. SEC A (37%), self-employed (45%), unemployed (43%), tier 1 (40%), citizens from west (39%) and north (38%).