Droom launches green campaign

Droom, one of the leading online automobile transactional marketplaces, has introduced its ‘Droom Bindaas Ghoom Let’s Go Green’ campaign, with a view to checking the environmental pollution.

The campaign is in line the government’s vision of transforming Delhi NCR into a clean and green city, said a release. As part of this campaign, each and every employee pledged to curb the evils of pollution by planting 1000+ saplings of the hypoestes variety all around the Droom Campus in Gurugram.

Hypoestes is a polka-dotted plant species that is well known for its oxygen-enriching ability and was therefore selected for this intensive green plantation exercise by Droom.

Commenting on this campaign, Sandeep Aggarwal, Founder and CEO, Droom remarked, “We have previously initiated and partaken in several such drives, including our ‘Talking God’ campaign which dealt with road rage and the ‘Ambulance First’ campaign to encourage responsible driving. Our ‘Droom Bindaas Let’s Go Green’ campaign is an important exercise in the same direction.”

“The campaign has been quite successful and enriching already, as Droom Campus recently established itself as one of the cleanest and greenest office premises in the country. As corporates, it is our moral responsibility to contribute to the society that we thrive in, and I hope other organizations realize the same and commit themselves to such meaningful causes as well,” he added.


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